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Property Management Case Study

Scaling Marble Falls Property Management Search Presence

Client: TJM Realty Group • Project Date: January 2026
+185% Leads Generated
0.8s Load Speed
Top 3 Search Rank

Challenge

TJM Realty Group, a property management specialist in Marble Falls, Texas, was struggling to attract new property owners and tenants online. Their legacy website was slow, not optimized for mobile devices, and ranked poorly for critical high-intent local search queries. This resulted in low organic traffic and high customer acquisition costs.

Strategy

Dwight Digital implemented a comprehensive strategy:

  1. Performance Redesign: Developed a custom, lightweight website optimized for speed and mobile responsiveness.
  2. Local SEO Foundation: Claimed and optimized their Google Business Profile, aligned local citations (NAP consistency), and target localized landing pages for Marble Falls and surrounding areas.
  3. Structured Service Content: Created dedicated landing pages highlighting residential property management, leasing, and tenant support with schema markup.

Results

  • Lead Volume: Increased monthly inquiry forms by 185% within four months.
  • Core Web Vitals: Decreased home page load time to 0.8 seconds, achieving perfect lighthouse scores.
  • Search Dominance: Achieved top 3 local map pack rankings for “property management Marble Falls”.