Modernizing Patient Acquisition for Texas Back Institute
Client: Texas Back Institute Project Date: February 2026
+120% Patient Inquiries
-45% CPA Reduction
1.1s Page Load Time
Challenge
Texas Back Institute is a world-class spine care provider with multiple clinics, but they faced steep digital competition in North Texas. Their conversion rate on search campaigns was suboptimal, and their organic site speed was hindering mobile patient booking experiences.
Strategy
Our multi-tiered solution included:
- Ad Campaign Restructuring: Consolidated PPC search campaigns to focus on high-intent search terms (like “minimally invasive spine surgery”) and set up strict negative keywords to eliminate waste.
- Speed & Landing Page Optimization: Developed high-converting, blazing-fast landing pages with simple appointment scheduling options.
- Medical SEO Content: Authored comprehensive resources addressing patient symptoms, treatment options, and surgical alternatives to improve organic E-E-A-T scores.
Results
- Lead Generation: Drove a 120% increase in patient bookings and contact inquiries.
- Cost Per Acquisition (CPA): Reduced the average cost per qualified patient acquisition by 45%.
- Site Performance: Dropped average page load times to 1.1s for a frictionless mobile booking flow.